“Iryna rebuilt our qualification and deal coaching. Within 3 months, we shortened enterprise cycles from 6 months to 9 weeks and added 22% to average deal value.”
Alex Saiko
CEO, Idealogic Group
B2B SaaS FoundersPE-Backed TechEnterprise Deal Teams
B2B Sales Systems That Run Without the Founder
I build B2B sales systems that hardwire qualification, pipeline discipline, and deal coaching. Your team wins enterprise deals without founder dependence or last-minute rescues.
Iryna AvrutovaFractional CRO
$180–$450K
Enterprise deal range after rebuild
8 wks
Cycle time, down from 6 months
12–18 pts
Win-rate lift on qualified pipeline
15 yrs
Building B2B revenue ops
01 / 04
Enterprise deal sizes $180K-$450K
Go-to-market discipline and pricing guardrails lifted average contracts into the $180K-$450K range while protecting margins and reducing discounting pressure.
02 / 04
Sales cycle cut from 6 months to 8 weeks
Process optimization around discovery-to-close playbooks and lead-to-close discipline shrunk enterprise cycles from six months to eight weeks without expanding headcount.
03 / 04
Teams close without the founder
Standups, deal reviews, and enablement make reps confident executing complex deals. Founders step back after 90 days and revenue keeps compounding.
04 / 04
PE-backed revenue durability
Portfolio companies reach predictable coverage and board-ready metrics: Win Rates up 12-18 points, forecast accuracy within 5%.
// Engagements
Engagements Built to Remove You From Selling
Choose the involvement that fits board pressure: advisory for clarity, projects to rebuild process, or fractional leadership to drive execution.
01
Advisory Engagements
Strategic sales direction for founders and boards. Achieve sales strategy, process gap and growth roadmap clarity. No long-term commitment required.
02
Project-Based Transformations
We redesign discovery-to-close motions, rewrite stages, install exit criteria, and coach live deals until the team operates independently. Timeline: 12-18 weeks with embedded SaaS revenue consulting.
03
Fractional Sales Leadership
Acting head of revenue embedded weekly. I run pipeline, coach managers, enforce coverage rules, and make the first hires stick. One client at a time.
04
Workshops That Stick
Focused sprints on qualification, pricing, handoffs, and board reporting. Leave with tested playbooks and enablement that the team actually uses next week.
// Let's build
Built for Leaders Who Need Outcomes
Best for B2B SaaS founders moving off the front line, PE-backed companies proving predictability, and teams entering enterprise for the first time.
// Voices
Leaders Who Stopped Carrying Every Deal
Founders and boards describing what changed after installing B2B sales systems: shorter cycles, healthier margins, and teams that own outcomes.
“She stepped in as acting CRO, led investor conversations, and forced rigor in pipeline reviews. I finally focused on product while the team closed our first six-figure deal without me.”
Angel Marinov
CEO, ePlane AI
// Journal
Field Notes on Building Sales Systems
Tactics, templates, and real-world breakdowns of deals, coverage, and coaching.
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The Essential Skills of a Modern Chief Revenue Officer in 2025
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MEDDPICC explained: the complete guide for enterprise B2B sales teams
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What High-Performing Chief Revenue Officers Do Differently in 2026
Chief revenue officer best practices for SaaS companies. Discover proven CRO strategies for GTM alignment, pipeline governance, and sustainable revenue growth.
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I sit inside your cadence, run pipeline, and coach deals with you. No slide handoffs or theory — I stay until the system runs without me, typically measured by Win Rate lift and founder-led selling transition within 90 days.
If you want outsourced outbound or early-stage lead generation, this isn't it. We build systems and management rhythm for complex B2B deals, not spray-and-pray volume plays. Best fit: enterprise B2B sales teams selling $50K+ contracts.
First 2 weeks: audit coverage gaps, deal velocity blockers, and forecast accuracy. Then we rebuild stages, playbooks, and coaching loops over 12-18 weeks, measuring results through weekly pipeline reviews and board-ready metrics tracking.
We track deal size, Win Rate, cycle time, and predictable revenue planning metrics like 3x pipeline-to-quota coverage. Success looks like your team closing enterprise deals without you on calls, with repeatable B2B sales motion that compounds quarter over quarter.
Enterprise technology, AI, fintech, and edtech with long cycles and complex buying groups. Margin and precision matter more than volume.