Sales Workshops That Ship Outcomes in One to Two Days
GTM alignment, pricing, stage redesign, and founder-to-team handoff in focused sprints. You leave with decisions, playbooks, owners, and a 30-day plan-not a deck.
Workshop Topics and Outcomes
Pick a sprint that matches your blocker. Each ends with decisions, documented plays, and owners accountable for the next 30 days.
GTM Alignment
Align ICP, messaging, and motion in a single day. Leave with positioning, meeting storyline, and a 30-day test plan.
Stage and Coverage Redesign
Rebuild stages, exit criteria, and coverage rules so forecasts stop slipping. New pipeline hygiene live within a week.
Pricing and Packaging
Set guardrails, approval paths, and value framing. Expect cleaner discounts and higher average contract value on the next deals.
Founder-to-Team Transition
Map handoffs, escalation rules, and enablement so founders exit late-stage calls without dropping win rate.
Enterprise Deal Reviews
Tear down active deals, install mutual action plans, and coach negotiation moves your reps can repeat.
Hiring and Onboarding
Scorecards, interview loops, and 30-60-90 onboarding checklists tailored to your motion. Ready for the next hires.
How a Workshop Runs Start to Finish
Tight prep, one to two-day sprint, and follow-up to ensure the work sticks. Built to solve one blocker fast, not to sell a retainer.
Iryna Avrutova
Fractional CRO & B2B Sales Operator
Discovery Call
30 minutes to nail the blocker, attendees, and success criteria.
Pre-Work
I review pipeline, pricing sheets, call recordings, and recent board notes to arrive with options, not questions.
Workshop Sprint
4-16 hours of working time. Decisions, draft assets, and tests defined before we wrap.
Deliverables
Written decisions, owners, due dates, and templates (plays, scripts, MAPs, or pricing guardrails) delivered within 24 hours.
Follow-Up
Optional check-in after 2-4 weeks to verify adoption and adjust guardrails.
Why These Workshops Move Revenue Fast
Operator-led, no fluff. We make calls, rewrite assets, and test in live deals so the team feels the change before the day ends.
Shared Room, Shared Decisions
Leadership and reps align on ICP, pricing, and stages together. No back-and-forth after the fact.
Immediate Application
We test messaging or guardrails on real deals during the session, not next quarter.
Metrics in Mind
Coverage, win rate, and margin targets set at the start. Every output ties to a measurable change.
Transfer, Not Dependency
Your team leaves knowing how to run the play without me in the room.
Workshop Formats
Choose the depth and duration that fits your blocker and team availability. All formats include prep and documented outputs.
Half-Day Intensive
4 hours to fix a contained issue: qualification, proposals, pricing guardrails, or stage exit criteria.
Full-Day Build
8 hours to align, design, and test. Expect new messaging, stages, or pricing framework drafted and ready to ship.
Two-Day Sprint
Day 1 assess and design, Day 2 test on live deals and lock owners. Ideal for founder transition or pricing shifts.
Custom Program
Multi-session tracks for offsites or board prep. Built around your specific motion and deadlines.
Solve a Sales Blocker in 1-2 Days
Tell me the blocker, share pipeline or pricing, and bring the right people. We will leave with decisions, assets, and a 30-day plan the team owns.
Request a WorkshopWorkshop Playbooks and Notes
Templates, checklists, and real examples from GTM, pricing, and process workshops you can reuse this quarter.
Workshop FAQ
Format, timing, and outcomes so you know exactly what happens before, during, and after.