Currently taking 1 fractional CRO engagement from July 2026
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Fast B2B SaaS Sales Sprints

Sales Workshops That Ship Outcomes in One to Two Days

Sales workshops for GTM alignment, pricing, stage redesign, and founder-to-team handoff. You leave with decisions, playbooks, owners, and a 30-day plan-not a deck.

// Formats

Workshop Topics and Outcomes

Pick a sprint that matches your blocker. Each ends with decisions, documented plays, and owners accountable for the next 30 days. Need longer engagement? Check out our project-based services for multi-month transformations.
Discuss Your Workshop Needs
01

GTM Alignment

Align ICP, messaging, and motion in a single day. Leave with positioning, meeting storyline, and a 30-day test plan.
02

Stage and Coverage Redesign

Rebuild stages, exit criteria, and coverage rules so forecasts stop slipping. New pipeline hygiene live within a week.
03

Pricing and Packaging

Set guardrails, approval paths, and value framing. Expect cleaner discounts and higher average contract value on the next deals.
04

Founder-to-Team Transition

Map handoffs, escalation rules, and enablement so founders exit late-stage calls without dropping Win Rate.
05

Enterprise Deal Reviews

Tear down active deals, install mutual action plans, and coach negotiation moves your reps can repeat.
06

Hiring and Onboarding

Scorecards, interview loops, and 30-60-90 onboarding checklists tailored to your motion. Ready for the next hires.
01 / 05

Discovery Call

30 minutes to nail the blocker, attendees, and success criteria.

02 / 05

Pre-Work

I review pipeline, pricing sheets, call recordings, and recent board notes to arrive with options, not questions.

03 / 05

Workshop Sprint

4-16 hours of working time. Decisions, draft assets, and tests defined before we wrap.

04 / 05

Deliverables

Written decisions, owners, due dates, and templates (plays, scripts, MAPs, or pricing guardrails) delivered within 24 hours.

05 / 05

Follow-Up

Optional check-in after 2-4 weeks to verify adoption and adjust guardrails.

// What I do

Why These Workshops Move Revenue Fast

Operator-led, no fluff. We make calls, rewrite assets, and test in live deals so the team feels the change before the day ends. This hands-on approach contrasts with traditional sales training programs that focus on theory over practice.
01

Shared Room, Shared Decisions

Leadership and reps align on ICP, pricing, and stages together. No back-and-forth after the fact.
02

Immediate Application

We test messaging or guardrails on real deals during the session, not next quarter.
Iryna Avrutova leading B2B sales workshop
03

Metrics in Mind

Coverage, Win Rate, and margin targets set at the start. Every output ties to a measurable change.
04

Transfer, Not Dependency

Your team leaves knowing how to run the play without me in the room.

// Who it's for

Workshop Formats

Choose the depth and duration that fits your blocker and team availability. All formats include prep and documented outputs.
01

Half-Day Intensive

4 hours to fix a contained issue: qualification, proposals, pricing guardrails, or stage exit criteria.
02

Full-Day Build

8 hours to align, design, and test. Expect new messaging, stages, or pricing framework drafted and ready to ship.
03

Two-Day Sprint

Day 1 assess and design, Day 2 test on live deals and lock owners. Ideal for founder transition or pricing shifts.
04

Custom Program

Multi-session tracks for offsites or board prep. Built around your specific motion and deadlines.

// Let's build

Book a Sales Workshop to Solve Your Blocker

Tell me the blocker, share pipeline or pricing, and bring the right people. We will leave with decisions, assets, and a 30-day plan the team owns.

Request a Workshop

In the discovery call we pick the blocker and format. If you need ongoing rebuild, I recommend project-based or fractional leadership instead.

Decision makers plus the people who will run the change. For pricing: finance and sales. For process: managers and reps. For GTM: product and marketing join. Research from Harvard Business Review shows cross-functional workshops drive 40% faster adoption than siloed training.

Deliverables land within 24 hours. Most clients start using new messaging, stages, or pricing in the same week.

Yes. Remote works when prep is solid and decision makers are present. In-person moves faster for complex pricing or transition work.

We can add a follow-up call or move into advisory or a project if the scope expands. The workshop stands alone and produces usable assets.