B2B Sales Advisory for SaaS Founders and Boards
I deliver CRO-level advisory to decide on hiring, tighten stages, and set a 90-day operating cadence. No retainers, just expert calls and written actions your team executes.
How Advisory Sessions Deliver Decisions
Three steps to get answers fast: a focused diagnostic, a 90-minute working session, and a written plan you execute immediately.
Diagnostic Call
30-minute call to map your bottlenecks: win rate, cycle length, coverage, and hiring gaps. We define the decision you need to make.
Working Session
90-minute working session. We rewrite stages, exit criteria, messaging, and deal mechanics with live examples from your pipeline.
Action Plan
You receive a concise plan with priorities for the next 90 days, including metrics to track and which roles or tools to adjust first.
What We Solve in Each Advisory Engagement
Topics founders and boards bring to advisory: from CRO hiring decisions to pipeline coverage fixes and enterprise deal coaching.
CRO Hiring Clarity
Define the charter, scorecards, and interview loops before you hire. Avoid expensive mis-hires and know what success looks like.
Pipeline and Stage Design
Rebuild stages, exit criteria, and coverage rules so forecasts and board updates are credible.
Advisory is the fastest way to de-risk a sales decision. Two hours of focused work can save a quarter of drifting. We get to the real constraint and give you an operating path forward.
Iryna Avrutova
Fractional CRO & B2B Sales Operator
Enterprise Deal Mechanics
Pricing guardrails, mutual action plans, and deal rooms that lift win rate and keep margins intact.
Messaging and Positioning
Tighten discovery and demo scripts so reps control the narrative in complex buying groups.
Advisory Formats That Fit Your Stage
Pick the cadence that matches your decision window: single-session answers, structured audits, or short retainer access while you implement.
Strategy Sessions
90-minute calls for specific decisions: CRO hire, pricing change, or enterprise deal rescue. Recording and notes included.
Sales Audit
End-to-end review of funnel, coverage, win rate, and handoffs. You get findings, priorities, and a 90-day action plan.
CRO Hiring Support
Role design, interview scripts, and candidate calibration so your first CRO hire aligns with board expectations.
Advisory Retainer
Limited-term access for founders needing weekly checkpoints while they execute the plan. No long contracts.
Who Gets the Most From Advisory
Best for founders and boards at critical moments: hiring, board pressure for predictability, or first enterprise motion.
Pre-CRO Hire Founders
Validate if you need a CRO now, what the charter should be, and how to avoid a mis-hire that costs quarters.
PE-Backed Companies
Portfolio companies needing a fast read on coverage, win rate, and leadership gaps before the next board cycle.
First Enterprise Motion
SaaS teams moving upmarket who need enterprise messaging, deal mechanics, and governance before adding headcount.
Get Board-Ready Sales Answers Fast
Show up with your pipeline and questions. Leave with decisions, priorities, and the next 90 days mapped. No retainers, no fluff, just the operating plan.
Request a Strategy SessionSales Advisory Insights
Field notes on board updates, CRO hiring, pipeline coverage, and enterprise deal execution you can apply this quarter.
