Currently taking 1 fractional CRO engagement from July 2026
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On-Demand CRO Advisory

B2B Sales Advisory for SaaS Founders and Boards

I deliver CRO-level business-to-business sales advisory to decide on hiring, tighten stages, and set a 90-day operating cadence. No retainers, just expert calls and written actions your team executes.
Book a Strategy Session

// How it works

How Advisory Sessions Deliver Decisions

Three steps to get answers fast: a focused diagnostic, a 90-minute working session, and a written plan you execute immediately.
01 / 03

Diagnostic Call

30-minute call to map your bottlenecks: Win Rate, cycle length, coverage, and hiring gaps. We define the decision you need to make.
02 / 03

Working Session

90-minute working session. We rewrite stages, exit criteria, messaging, and deal mechanics with live examples from your pipeline.
03 / 03

Action Plan

You receive a concise plan with priorities for the next 90 days, including metrics to track and which roles or tools to adjust first.

// What we solve

What We Solve in Each Advisory Engagement

Topics founders and boards bring to advisory: from CRO hiring decisions to pipeline coverage fixes and enterprise deal coaching. Based on Pavilion's 2025 State of Revenue report, 68% of B2B companies now rely on fractional and advisory models for sales transformation.
01

CRO Hiring Clarity

Define the charter, scorecards, and interview loops before you hire. Avoid expensive mis-hires and know what success looks like.
02

Pipeline and Stage Design

Rebuild stages, exit criteria, and coverage rules so forecasts and board updates are credible.
03

Enterprise Deal Mechanics

Pricing guardrails, mutual action plans, and deal rooms that lift Win Rate and keep margins intact.
04

Messaging and Positioning

Tighten discovery and demo scripts so reps control the narrative in complex buying groups.

// Formats

Advisory Formats That Fit Your Stage

Pick the cadence that matches your decision window: single-session answers, structured audits, or short retainer access while you implement.
Start with a Strategy Session
01

Strategy Sessions

90-minute calls for specific decisions: CRO hire, pricing change, or enterprise deal rescue. Recording and notes included.
02

Sales Audit

End-to-end review of funnel, coverage, Win Rate, and handoffs. You get findings, priorities, and a 90-day action plan.
03

CRO Hiring Support

Role design, interview scripts, and candidate calibration so your first CRO hire aligns with board expectations.
04

Advisory Retainer

Limited-term access for founders needing weekly checkpoints while they execute the plan. No long contracts.

// Who it's for

Who Gets the Most From Advisory

Best for founders and boards at critical moments: hiring, board pressure for predictability, or first enterprise motion.
01

Pre-CRO Hire Founders

Validate if you need a CRO now, what the charter should be, and how to avoid a mis-hire that costs quarters. If you're unsure whether to hire full-time or go fractional, explore fractional CRO options first.
02

PE-Backed Companies

Portfolio companies needing a fast read on coverage, Win Rate, and leadership gaps before the next board cycle.
03

First Enterprise Motion

SaaS teams moving upmarket who need enterprise messaging, deal mechanics, and governance before adding headcount.

// Let's build

Get Board-Ready Sales Answers Fast

Show up with your pipeline and B2B sales advisory questions. Leave with decisions, priorities, and the next 90 days mapped. No retainers, no fluff, just the operating plan.

Request a Strategy Session

// Journal

Sales Advisory Insights

Field notes on board updates, CRO hiring, pipeline coverage, and enterprise deal execution you can apply this quarter.

All articles
cro-leadership· 15 min

The Essential Skills of a Modern Chief Revenue Officer in 2025

Discover the 8 essential CRO skills 2025 demands. From systems thinking to investor fluency, learn what separates modern revenue leaders from traditional sales executives.

Read article→May 2026
enterprise-deals· 16 min

MEDDPICC explained: the complete guide for enterprise B2B sales teams

MEDDPICC is the gold standard for qualifying complex B2B deals. Learn the full methodology, compare it to MEDDIC and BANT, and get a ready-to-use scorecard.

Read article→May 2026
cro-leadership· 16 min

What High-Performing Chief Revenue Officers Do Differently in 2026

Chief revenue officer best practices for SaaS companies. Discover proven CRO strategies for GTM alignment, pipeline governance, and sustainable revenue growth.

Read article→May 2026

// From the knowledge base

Go deeper on this topic

Curated breakdowns of the frameworks, comparisons, and decision points that shape this engagement.

All articles

Consulting

B2B Sales Consulting: What It Actually Delivers

What B2B sales consulting actually delivers — definition, 4 signals you need it, 30/60/90-day outputs, and why it's not sales training.

Read article

RevOps vs CRO

Revenue Operations Consultant vs Fractional CRO vs Sales Advisor: A 3-Way Decision Guide

Three-way comparison of revenue operations consultant, fractional CRO, and sales advisor — scope, cost, and which fits at $1M, $5M, and $20M ARR.

Read article

Advisory

Sales Advisory for SaaS Founders: When Board-Level Advisory Beats Hiring a VP

When sales advisory beats hiring a VP — three founder situations, five engagement formats, what advisory does NOT cover, scope template, and when to graduate to fractional leadership.

Read article

Most start with one 90-minute session plus a written plan. Some add 2-4 weekly check-ins to ensure execution without a long retainer.

Advisory gives you decisions and a plan. Fractional CRO means I run pipeline, coach deals, and manage change weekly. One is guidance; the other is embedded leadership.

We review deal size, complexity, and manager capacity. If you need operating cadence and stage design, advisory is enough. If you need leadership in the room weekly, hire or fractional.

A concise summary with the call recording, priorities for the next 90 days, and metrics to track. No slide decks that collect dust.

Yes. Some clients extend to a short retainer while they implement. Others switch to project-based rebuilds or fractional leadership once they see the gaps. Check our blog for case studies on how advisory evolves into deeper engagements.

Traditional consulting delivers lengthy reports. Advisory delivers decisions. You get 90-minute working sessions, live pipeline reviews, and a written 90-day plan your team executes immediately. No 100-slide decks that sit unread.