Currently taking 1 fractional CRO engagement from July 2026
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About Iryna

Fractional CRO and B2B Sales Operator for SaaS Founders

I build B2B sales systems that raise enterprise deal size 20-40%, shorten cycles, and give boards predictable coverage. One company at a time, until your team runs it without you.
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// What we solve

Core B2B Sales Operator Capabilities

What I bring to every engagement as a fractional Chief Revenue Officer (CRO). These aren't buzzwords—they're the specific operational skills that move your revenue needle.
01

Sales Process Architecture

I design sales stages, exit criteria, and handoff points that match how your buyers actually buy. No generic templates—revenue systems built for your market and deal complexity.
02

Pipeline Management

Weekly pipeline reviews with clear coverage targets and Win Rate tracking. I help your B2B sales team focus on deals that matter and stop wasting time on opportunities that won't close.
03

Deal Coaching

Live deal reviews where we work through real opportunities together. Your B2B sales reps learn by doing, not by sitting through training slides or generic workshops.
04

Sales Hiring & Onboarding

Hiring scorecards, interview processes, and 90-day onboarding plans. The goal: new reps ramp faster and stick around longer.

// Let's build

My Mission as a B2B Sales Operator

Most SaaS founders are still the best seller in their company. That's a ceiling, not a compliment. My mission is to build B2B sales systems that let founders step back—where the team wins deals without the CEO on every call. I work with one company at a time because real sales transformation takes focus. I stay until the revenue system runs without me.

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// Operating

What I Actually Do as Your Sales Operator

Not consulting. Not coaching. Operating. As a fractional CRO, I work alongside your team to build and run B2B sales systems that scale without founder dependency.
01

Build Your Sales Process

Stage definitions, qualification criteria, and playbooks your B2B sales team can actually follow. Built from your real deals, not theoretical frameworks or generic SaaS playbooks.
02

Run Weekly Pipeline Reviews

I lead the operating rhythm: pipeline reviews, deal coaching, forecast calls. Your managers learn to run these independently.
03

Coach on Live Deals

Real-time deal strategy for complex B2B sales cycles. We work through your actual opportunities—pricing, objections, stakeholder mapping, next steps.
04

Hire and Onboard Reps

Structured hiring process, interview scorecards, and onboarding programs that get reps productive faster.
Iryna Avrutova - B2B Sales Operator and Fractional CRO

// Who it's for

What You Get Access To

Everything I build becomes yours. No locked IP, no ongoing dependency.
01

Sales Playbooks

Written documentation for every stage of your sales process. Discovery questions, demo scripts, objection handling, proposal templates.
02

Pipeline Dashboards

Clear visibility into pipeline health, coverage ratios, and conversion metrics. Built in your existing CRM.
03

Training Resources

Recorded sessions, written guides, and coaching frameworks your managers can use after I'm gone.
01 / 04

One Client at a Time

I work with one company at a time. No juggling five logos. Your problems get my full attention.

02 / 04

Systems Over Heroics

We build processes that work when your best rep leaves. Individual performance matters, but systems compound.

03 / 04

Weekly Operating Rhythm

Consistent cadence of pipeline reviews, deal coaching, and progress tracking. No disappearing between check-ins.

04 / 04

Designed for Handoff

Everything I build is documented and transferred. The goal is your team running it independently.

// Who it's for

Why Companies Choose to Work With Me

I'm not the right fit for everyone. But for SaaS founders stuck in founder-led sales who want to build a real sales function, here's why they work with me.
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01

Operator, Not Coach

I don't give advice from the sidelines. I run pipeline reviews, coach deals, and own outcomes alongside your team. Real accountability, not consulting theater.
02

Built for Founder-Led Sales Exit

My entire approach is designed to get the founder off sales calls. Step by step, we transfer your knowledge into a system the team can run.
03

Focus Drives Results

One client means your board questions get answered the same day. Your hiring decisions move fast. Your system ships weekly.
04

I Stay Until It Works

I don't hand off half-built systems. I stay through the first enterprise wins without you on calls, then codify everything so it sticks.
05

No Dependency by Design

Everything I build becomes yours. Playbooks, dashboards, processes—all documented and transferred. Your team owns it completely.

// Let's build

Ready to Build Your Sales System?

Let's discuss where you are, where you want to be, and whether I'm the right person to help you get there.

Book a Strategy Call

I work best with B2B SaaS companies doing $1M-$20M ARR who have product-market fit but haven't built a scalable revenue system yet. Typically, the founder is still the best (or only) seller, and they want to change that. PE-backed companies also bring me in post-acquisition to rebuild sales processes.

A full-time CRO makes sense when you're ready to scale what's already working. I'm the person who builds the system first. I help you define the process, prove it works, and set up your team to run it. After that, you might hire a full-time leader—or you might find your existing managers can handle it.

Most engagements run 6-12 months. The first phase is diagnosis and design—understanding your market, buyers, and current process. Then we build and test the new system on real deals. Finally, we document everything and transfer ownership to your team. I stay until the system is running independently.

Yes. I've worked with teams across Europe, UK, and North America. Time zones matter for collaboration, so I prefer some overlap with your core team hours. Async work handles the rest.

Even better. I work with your existing managers and reps to build systems together. They learn by doing. The process we create reflects their real experience, not just my frameworks. This makes adoption much faster than bringing in external training.

We define success metrics upfront: Win Rate improvements, deal size increases, pipeline coverage ratios, ramp time for new hires. I track these weekly and adjust the approach based on what's working. But the real measure is whether your team can run the system without me.

Engagements are structured as monthly retainers based on scope and time commitment. I'm happy to discuss specifics on a call once I understand your situation. I don't do hourly consulting—this work requires consistent involvement to produce results.