Fractional CRO for B2B SaaS Founders

I help SaaS companies build sales systems that work without founder involvement. After 15+ years in B2B sales leadership, I know what separates teams that hit quota from those that struggle. It's not about hiring more reps—it's about building the right process.

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Core Capabilities

What I bring to every engagement. These aren't buzzwords—they're the specific skills that move your revenue needle.

Sales Process Architecture

I design sales stages, exit criteria, and handoff points that match how your buyers actually buy. No generic templates—processes built for your market.

Pipeline Management

Weekly pipeline reviews with clear coverage targets. I help your team focus on deals that matter and stop wasting time on ones that won't close.

A sales system should run without you. My job is to build it, test it, and hand it over to your team.

Iryna Avrutova

Fractional CRO

Deal Coaching

Live deal reviews where we work through real opportunities together. Your reps learn by doing, not by sitting through training slides.

Sales Hiring & Onboarding

Hiring scorecards, interview processes, and 90-day onboarding plans. The goal: new reps ramp faster and stick around longer.

My Mission

Most SaaS founders are still the best seller in their company. That's a ceiling, not a compliment. My mission is to build sales systems that let founders step back—where the team wins deals without the CEO on every call. I work with one company at a time because real change takes focus. I stay until the system runs without me.

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What I Actually Do

Not consulting. Not coaching. Operating. I work alongside your team to build and run sales systems.

Build Your Sales Process

Stage definitions, qualification criteria, and playbooks your team can actually follow. Built from your real deals, not theoretical frameworks.

Run Weekly Pipeline Reviews

I lead the operating rhythm: pipeline reviews, deal coaching, forecast calls. Your managers learn to run these independently.

Coach on Live Deals

Real-time deal strategy. We work through your actual opportunities—pricing, objections, stakeholder mapping, next steps.

Hire and Onboard Reps

Structured hiring process, interview scorecards, and onboarding programs that get reps productive faster.

What You Get Access To

Everything I build becomes yours. No locked IP, no ongoing dependency.

Sales Playbooks

Written documentation for every stage of your sales process. Discovery questions, demo scripts, objection handling, proposal templates.

Pipeline Dashboards

Clear visibility into pipeline health, coverage ratios, and conversion metrics. Built in your existing CRM.

Training Resources

Recorded sessions, written guides, and coaching frameworks your managers can use after I'm gone.

How I Work With Clients

Clear principles that guide every engagement. This is how we'll work together.

Iryna Avrutova

Fractional CRO

One Client at a Time

I work with one company at a time. No juggling five logos. Your problems get my full attention.

Systems Over Heroics

We build processes that work when your best rep leaves. Individual performance matters, but systems compound.

Weekly Operating Rhythm

Consistent cadence of pipeline reviews, deal coaching, and progress tracking. No disappearing between check-ins.

Designed for Handoff

Everything I build is documented and transferred. The goal is your team running it independently.

Why Companies Choose to Work With Me

I'm not the right fit for everyone. But for SaaS founders stuck in founder-led sales who want to build a real sales function, here's why they work with me.

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Operator, Not Coach

I don't give advice from the sidelines. I run pipeline reviews, coach deals, and own outcomes alongside your team. Real accountability, not consulting theater.

Built for Founder-Led Sales Exit

My entire approach is designed to get the founder off sales calls. Step by step, we transfer your knowledge into a system the team can run.

Focus Drives Results

One client means your board questions get answered the same day. Your hiring decisions move fast. Your system ships weekly.

I Stay Until It Works

I don't hand off half-built systems. I stay through the first enterprise wins without you on calls, then codify everything so it sticks.

No Dependency by Design

Everything I build becomes yours. Playbooks, dashboards, processes—all documented and transferred. Your team owns it completely.

Ready to Build Your Sales System?

Let's discuss where you are, where you want to be, and whether I'm the right person to help you get there.