Currently taking 1 fractional CRO engagement from July 2026
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Fractional CRO - One Company at a Time

Embedded Fractional CRO Who Runs Your Revenue Team

As your fractional CRO, I run your sales function 3-4 days a week: pipeline coverage, deal coaching, hiring, and board reporting. Win Rates up 10-20 points, founders out of late-stage calls.
Book Fractional CRO Call

// Engagements

Why I Work With One Company Only

Most fractional leaders juggle 4-6 logos and can't own outcomes. I embed full-week, run pipeline, and stay until it works. Advisory guides; I execute.
01

Ownership, Not Coaching

I run pipeline, staff meetings, and deal reviews. Coverage above target weekly. Win Rate and margin reported to board.
02

Context That Moves Faster

No context switching. I learn your buyers, pricing levers, and blockers in week one and act like internal leadership, not a visitor.
03

Board-Ready Cadence

Weekly coverage, forecast, and risk reviews the board trusts. I write the narrative and keep metrics consistent.
04

Faster Change Management

With one client, changes ship every week: stage redesign, pricing guardrails, hiring sequences, enablement your managers can own.

// What I do

What I Do as Your Fractional CRO

Hands-on operator work: run pipeline, coach deals, hire, and rebuild systems. Pavilion's 2025 report shows 62% of PE-backed SaaS firms now use fractional executives.
01

Run the Revenue Function

Own weekly pipeline, forecast, and deal health; clear blockers and enforce exit criteria. Win Rates and coverage tracked visibly.
02

Close Enterprise Deals

Lead late-stage negotiations, pricing guardrails, and mutual action plans. Reps see the moves and can repeat them on the next deal.
Iryna Avrutova - Fractional CRO
03

Build and Coach the Team

Hire managers and reps with scorecards, then coach weekly so they run deals without founder support.
04

Install Scalable Systems

Playbooks, qualification, and forecasting discipline so coverage stays 3-4x and forecasts land within 5-10%.

// Engagement model

How the Fractional CRO Engagement Runs

6-12 month engagements with weekly execution. Here is what changes once I embed.
01

Embedded Leadership

In team rituals 3-4 days each week: standups, pipeline, QBRs, customer calls, product syncs. Decisions made inside the room.
02

Pipeline Ownership

Set coverage rules, run forecast calls, and unblock late-stage risks. Expect forecast accuracy tightening within the first quarter.
03

Board and Investor Alignment

Translate sales performance into narratives and metrics boards trust. Updates include coverage, Win Rate, margin, hiring, and risks.
04

Team Development

Live deal coaching, inspection of calls, and enablement reps use the same week. Managers learn to run the cadence without me.
05

Hiring and Transition

Role design, scorecards, and interview loops for the next CRO or managers. Smooth handoff when the full-time leader starts.
06

Process Implementation

Rebuild qualification, pricing guardrails, MEDPICC/exit criteria, and mutual action plans. Playbooks documented and tested on live deals.

// Let's build

Fractional CRO. Full Ownership.

If you need an operator to run revenue while you hire or reset, [let's map a 90-day plan](/contact) and decide whether fractional CRO leadership is the right lever.

Request Fractional CRO

// Best fit

When Fractional Leadership Wins

Situations where embedded fractional CRO beats hiring too early or leaving founders on every call.

01

Bridge to Full-Time CRO

Keep revenue leadership now while we define the role, run interviews, and de-risk the first 90 days of your permanent hire.
02

PE-Backed Reset

Board pressure for forecast accuracy and margin. We rebuild coverage, stage hygiene, and coaching within one quarter.
03

Founder Transition

You are still on every late-stage call. I take over deal leadership, build playbooks, and coach reps so you can step out without pipeline risk.
04

Upmarket Motion

Moving into enterprise? We redesign messaging, pricing, and governance before you scale headcount, so first wins are repeatable.

// Journal

Sales Insights & Strategies

Practical advice on building scalable B2B sales systems.

All articles
cro-leadership· 15 min

The Essential Skills of a Modern Chief Revenue Officer in 2025

Discover the 8 essential CRO skills 2025 demands. From systems thinking to investor fluency, learn what separates modern revenue leaders from traditional sales executives.

Explore Blog→May 2026
cro-leadership· 16 min

What High-Performing Chief Revenue Officers Do Differently in 2026

Chief revenue officer best practices for SaaS companies. Discover proven CRO strategies for GTM alignment, pipeline governance, and sustainable revenue growth.

Explore Blog→May 2026
cro-leadership· 16 min

What a Chief Revenue Officer Actually Does in a SaaS Company

Chief Revenue Officer in SaaS drives growth across sales, marketing, and customer success. Learn what CROs do, key responsibilities, and how to succeed in the role.

Explore Blog→May 2026

// From the knowledge base

Go deeper on this topic

Curated breakdowns of the frameworks, comparisons, and decision points that shape this engagement.

All articles

Fractional CRO

What Is a Fractional CRO? Definition, Scope, and When to Hire One

Fractional CRO defined: what's in and out of scope, how it differs from an advisor or consultant, and which ARR stage makes fractional revenue leadership the right call.

Read article

Fractional vs Full-time

Fractional CRO vs Full-Time CRO: Cost, Scope, and ARR-Stage Decision Guide

Side-by-side comparison of fractional CRO vs full-time CRO on cost, scope, ownership, and time-to-value — with specific guidance for $1M, $5M, and $20M ARR stages.

Read article

Sales Leader vs CRO

Fractional Sales Leader vs Fractional CRO: The Altitude Decision

Fractional sales leader vs fractional CRO — altitude, deliverables, who they manage, reporting cadence, engagement length, and ARR-stage fit. The decision is altitude-first, not title-first.

Read article

3-4 days weekly on-site or remote running pipeline, deal reviews, and manager coaching. Focus on one company means no split days across multiple clients.

Typical 6-12 months: first quarter for rebuild and coaching, second to stabilize forecasts and margins. If we hire a CRO, I stay through handoff.

I run the operating rhythm, not workshops. Pipeline, forecast, and deal coaching happen weekly. We measure Win Rate, coverage, and margin—not deck delivery.

We decide timing, design the role, and run interviews. I stay for the first 90 days to keep pipeline healthy and hand off playbooks and dashboards.

Within one quarter: clearer coverage rules, forecast accuracy within 5-10%, Win Rate up 10-20 points on focus segments, and founders out of late-stage calls.