Embedded Fractional CRO Who Runs Your Revenue Team
I run your sales function 3-4 days a week: pipeline coverage, deal coaching, hiring, and board reporting. Expect win rates up 10-20 points and founders out of late-stage calls.
Why I Work With One Company Only
Most fractional leaders juggle 4-6 logos and cannot own outcomes. I embed full-week, run pipeline, and stay until the system works.
Fractional is not shorthand for advisory hours. I own pipeline reviews, forecast accuracy, and late-stage deals until your team closes without you. Focus on one company makes that possible.
Iryna Avrutova
Fractional CRO & B2B Sales Operator
Ownership, Not Coaching
I run pipeline, staff meetings, and deal reviews. Coverage above target weekly. Win rate and margin reported to board.
Context That Moves Faster
No context switching. I learn your buyers, pricing levers, and blockers in week one and act like internal leadership, not a visitor.
Board-Ready Cadence
Weekly coverage, forecast, and risk reviews the board trusts. I write the narrative and keep metrics consistent.
Faster Change Management
With one client, changes ship every week: stage redesign, pricing guardrails, hiring sequences, enablement your managers can own.
What I Do as Your Fractional CRO
Hands-on operator work: run pipeline, coach deals, hire, and rebuild systems so revenue keeps pace without the founder.
Run the Revenue Function
Own weekly pipeline, forecast, and deal health; clear blockers and enforce exit criteria. Win rates and coverage tracked visibly.
Close Enterprise Deals
Lead late-stage negotiations, pricing guardrails, and mutual action plans. Reps see the moves and can repeat them on the next deal.
Build and Coach the Team
Hire managers and reps with scorecards, then coach weekly so they run deals without founder support.
Install Scalable Systems
Playbooks, qualification, and forecasting discipline so coverage stays 3-4x and forecasts land within 5-10%.
How the Fractional CRO Engagement Runs
6-12 month engagements with weekly execution. Here is what changes once I embed.
Embedded Leadership
In team rituals 3-4 days each week: standups, pipeline, QBRs, customer calls, product syncs. Decisions made inside the room.
Pipeline Ownership
Set coverage rules, run forecast calls, and unblock late-stage risks. Expect forecast accuracy tightening within the first quarter.
Board and Investor Alignment
Translate sales performance into narratives and metrics boards trust. Updates include coverage, win rate, margin, hiring, and risks.
Team Development
Live deal coaching, inspection of calls, and enablement reps use the same week. Managers learn to run the cadence without me.
Hiring and Transition
Role design, scorecards, and interview loops for the next CRO or managers. Smooth handoff when the full-time leader starts.
Process Implementation
Rebuild qualification, pricing guardrails, MEDPICC/exit criteria, and mutual action plans. Playbooks documented and tested on live deals.
One Company. Full Attention.
If you need an operator to run revenue while you hire or reset, let's map a 90-day plan and decide whether fractional leadership is the right lever.
Request Fractional CROWhen Fractional Leadership Wins
Situations where embedded fractional CRO beats hiring too early or leaving founders on every call.
Bridge to Full-Time CRO
Keep revenue leadership now while we define the role, run interviews, and de-risk the first 90 days of your permanent hire.
PE-Backed Reset
Board pressure for forecast accuracy and margin. We rebuild coverage, stage hygiene, and coaching within one quarter.
Founder Transition
You are still on every late-stage call. I take over deal leadership, build playbooks, and coach reps so you can step out without pipeline risk.
Upmarket Motion
Moving into enterprise? We redesign messaging, pricing, and governance before you scale headcount, so first wins are repeatable.
Sales Insights & Strategies
Practical advice on building scalable B2B sales systems.
Common Questions
What engagement looks like, how time is split, and when we transition to a full-time CRO.